Headlines

Lusanet Collective & Lusanet Voices Featured in The Armenian Weekly

Celebrating the Launch of a Mission Rooted in Culture, Creativity and Community

‘Empower Her’ spotlights authenticity, cultural relevance in business branding

The Burbank Chamber of Commerce hosted Empower Her, a women-centered networking and professional development event, on Nov. 9, 2025, bringing together entrepreneurs, creatives and small-business owners for an evening focused on branding, marketing and influence.

Organized by Lusanet Collective, the event combined informal networking with two panel discussions exploring how authenticity and cultural relevance shape successful business identities in an increasingly digital marketplace. Attendees heard from professionals across marketing, content creation and entrepreneurship, who shared practical insights into building meaningful connections with audiences while remaining rooted in personal and cultural values.

The panels were moderated by Lucy Hacopian, co-founder of Lusanet Collective, who guided conversations on navigating social media platforms, developing brand voice and balancing visibility with integrity. Panelists included Nona Melkoni, Yulia Gonzalez, Ashley Erikson, Anet Abnous, Diana Mkryan and Kara Content, each offering perspectives drawn from their own professional paths.

Audience members were invited to engage directly with panelists, posing questions about content strategy, audience growth and the evolving role of digital platforms in small-business development.

The evening also marked the public unveiling of Lusanet Voices, the newly launched charitable arm of Lusanet Collective. The initiative aims to support creatives and entrepreneurs through educational and cultural programming, with an emphasis on community-building and access to resources. Lusanet Voices operates as a registered 501(c)(3) nonprofit organization.

Empower Her underscored the growing demand for spaces that blend professional development with cultural awareness, offering a model for community-driven conversations around entrepreneurship, creativity and collaboration.













Lusanet Collective Opens Space for Creative Collaboration By David Laurell - August 23, 2023




Join the celebration of Lusanet Collective's remarkable one-year journey in Burbank News! From inspiring stories to community impact, Ashley Erikson captures the essence of this milestone anniversary. Explore a year of growth, creativity, and shared moments




Publication at Armenian Weekly about Lusanet Collective Founders Anet Abnous & Lusine Simonyan





Both Anet and Lucy are members of the Female Founders Collective & 10th House Co-Founded by Rebecca Minkoff. Their life motto is to support small businesses, especially women entrepreneurs.
Lusanet Collective Offers Sweet Valentine’s Day Gifts
2023 ‘Sip and Shop’ Throws Holiday Festivities Into Full Swing
myBurbank: Miss Armenia Visits Burbank Before Her Journey to Miss Universe 2022 Competition


Lusanet Collective Puts Art in the Heart of Downtown