Nine years ago, Anet Abnous our co-Founder embarked on a journey that would transform her passion for art and design into a flourishing business. What began with a modest collection of eight T-shirt designs has evolved into Anet's Collection, a brand renowned for its unique and innovative products that blend artistry with everyday fashion and lifestyle items. As we celebrate our 9th anniversary, we reflect on our journey, the milestones we've achieved, and the incredible support from our community that has brought us to where we are today.
The Humble Beginnings
Anet's Collection started in 2015 with a simple yet bold idea: to print Anet's original art on T-shirts. The initial collection featured six distinctive designs, each one a canvas for Anet's creativity and love for art. These designs were not just pieces of clothing; they were wearable art that told a story, and they quickly captured the attention of those who appreciated unique and meaningful fashion.
A Creative Pivot to Scarves
Not long after launching her T-shirt collection, Anet saw an opportunity to expand her product line. Inspired by her Armenian heritage and the beauty of the Armenian alphabet, she decided to create scarves featuring her original paintings and artwork. This move coincided with the release of limited-edition Armenian Alphabet scarves by the renowned brand Hermès, which helped bring attention to the uniqueness of Anet's designs.
Anet's Armenian Alphabet scarves quickly became a hit, earning her the affectionate title of the "Scarf Lady" from coast to coast. The scarves were more than just accessories; they were pieces of cultural art that resonated with many. With each scarf, customers carried a piece of Anet's artistry and heritage with them, making these items cherished keepsakes and perfect gifts.
Expanding Horizons: From Accessories to Home Goods
Buoyed by the success of her scarves, Anet continued to innovate and expand her collection. With the support of many organizations, collaborations, and the unwavering loyalty of her customers, Anet's Collection grew to include a diverse range of products. From stylish accessories and leather goods to unique home goods, every piece reflected Anet's artistic vision and commitment to quality.
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A New Chapter: The Jewelry Collection
In 2020, the world faced unprecedented challenges with the onset of the COVID-19 pandemic. For many businesses, it was a time of uncertainty and adaptation. For Anet, it was a moment of creative opportunity. She introduced a stunning jewelry collection, drawing inspiration from nature and her own artistic creations. The jewelry quickly became a favorite among customers, adding a new dimension to Anet's Collection and showcasing her versatility as a designer.
Anet's Collection Today
Today, Anet's Collection boasts over 200 SKUs, and our products are featured in stores and museum gift shops nationwide. In 2022, Anet partnered with another inspiring female founder, Lusine Simoniyan, to open Lusanet Collective in Downtown Burbank. This unique retail space is more than just a store; it’s a community hub that supports over 40 designers and artists, providing them with a platform to showcase and sell their work. Lusanet Collective has become a cherished destination for those seeking unique, handcrafted items and supporting small businesses.
A Heartfelt Thank You to Our Community
As we celebrate nine years of creativity and growth, we want to express our deepest gratitude to our customers and supporters. Your loyalty and encouragement have been the driving force behind our journey. To show our appreciation, we are excited to offer a special promotion: for the next two weeks, with any purchase of $65 or more from Anet's Collection, you will receive a complimentary Armenian Alphabet wallet valued at $80. This offer is available both on our website and at the Lusanet Collective retail store and will run until September 14th.
Looking to the Future
As we look forward to the future, we are filled with excitement and anticipation for what lies ahead. We remain committed to creating unique, high-quality products that inspire and delight our customers. We are also dedicated to continuing our support for small businesses and fostering a community of creativity and collaboration.
Thank you for being a part of our journey over the past nine years. We can't wait to see what the next chapter holds for Anet's Collection and for all of us who believe in the power of creativity, community, and art.
Here’s to many more years of growth, innovation, and shared success!